Campaign details
Brand: PlugSportsAgency: MoburstRegion: North America
Strategy
Objective
The objective of our campaign was to drive app installs and sign-ups while keeping costs down. As such, we kept track of volume metrics like installs and sign-ups, along with cost metrics such as CPI. However, we also kept track of other important data points like views, engagements, CTI, etc. At the beginning of the campaign, our goals were to source 14 influencers and 18 videos while generating 1.4 million views. By the end of our campaign, we had significantly over-delivered on these estimates, activating 24...