Selecta: The Happinas chatbot

Selecta, an ice cream brand, partnered with Meta to utilise its Happinas chatbot to give an avenue for Filipino families and individuals to share ice cream and share happiness, whilst amplifying brand connection with impressions, engagements and discount code disbursements.

Campaign details

Agency: Mindshare PhilippinesRegion: APAC

Strategy

Objective

As a brand that is a staple for Filipino family time and enjoyment, Selecta wanted to reach out to its audiences via a purpose campaign, to remind them that happiness includes the ice cream experiences we share with our loved ones.

The campaign's strategic direction is to amplify the connection of the brand to its target audience through impressions, engagements, and discount code disbursements. Despite the pandemic and the limitation of being physically disconnected, Selecta's main goal is to give an avenue for families and individuals to share ice...

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