Campaign details
Agency: Spark Foundry PhilippinesRegion: APAC
Strategy
Objective
Even with its tempting mix of unparalleled Swiss hot chocolate and fluffy marshmallows, tropical markets like the Philippines can be a tough sell for premium chocolate drink brand Swiss Miss. With the country's scorching heat and stifling humidity, hot chocolate simply isn't the Filipino's immediate drink-of-choice.
Traditionally a cold weather drink, Swiss Miss strategically engages with consumers during the rainy season—when temperatures in the country are at their "coolest"—to highlight its promise of bringing warm, delicious comfort in a cup. With most Filipinos still working from home in...