Allen and Overy: The uncharted territories

British law firm Allen & Overy ran the Uncharted Territories campaign to promote its Future Disputes group, engage potential clients and position itself as innovative and progressive.

Summary

Problem

Allen and Overy (A&O) wanted a campaign that would reflect the innovative and pioneering nature of the team and to promote its new capability, The Future Disputes Group. The campaign had to push boundaries creatively whilst staying true to their brand.

Solution

TEAM LEWIS conceived and executed an integrated campaign that could help change perceptions and position A&O's litigators as strategic advisors on future disputes. Video was chosen as the best platform to help audiences understand the issues and dispute risks they could face in the future.

Outcome

The campaign demonstrated the group's expertise and credibility to overcome...

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