Birds Eye: 100 Years and counting

Birds Eye UK, a frozen food brand, repositioned its image in the UK, amid the cost of living crisis and dupe competition, using a broad range of tentpole activities in order to find the company's sweet spot in the frozen food market.

Finding A Home For Birds Eye UK

From a Captain Birds Eye swimwear range made from sea-bound plastic, the first Aunt Bessie's packs for shoppers with visual impairments, to tying those who disrespect pizza to billboards for Goodfella's...

We've helped to bring the Birds Eye UK ranges into the homes of shoppers, build love for the brands in the face of product dupes, the COL crisis and massively discounting competitor products...growing sales and share of voice well ahead of the category.

Our brief was to demonstrate the quality of Birds Eye UK brands (Birds Eye, Aunt Bessie's, Goodfella's, Chicken Shop,...

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