Heinz: Heinz x Monet – Heinzity

Ketchup brand Heinz Tomato Ketchup increased recognition scores in France with Irrational Love, an influencer- and content creator-led campaign based on food trucks in three major cities.

Context

Heinz brings its DNA to life and celebrates ketchup loverswith a new campaign: "Irrational Love"!

Heinz vision: Be the world's most irresistible food brand

Heinz purpose: Inspire acts of Irrational Love

Our objectives

Bringing the irrational love campaign to life through content creators & journalists. Work on brand preference thanks to the power of recommendation of content creators.

Activate local media to touch the heart of cities.

Our Answer

The recipe for success

1. A Heinz'xperience:Foodtrucks for content creators and communities

2. Appropriation of the concept by influencers: T...

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