Campaign details
Advertiser: Janssen Asia Pacific Brand: Janssen Asia Pacific Agency: Weber ShandwickCountry: Asia Pacific
Situation analysis
In Asia Pacifc (AP), mental illness is the second largest contributor to years lost due to disability, affecting as much as 20% of adults each year. Despite these shocking figures, people living with mental illness in AP often face a grim reality: limited access to effective treatments, lack of non-medical services and mental health professionals, under-resourced hospitals and, in some countries, human rights abuses.
The situation is not new to Janssen, whose legacy in tackling some...