Treating blood cancer has long been clouded by a negative narrative
- Thanks to innovative medicines, blood cancer is no longer a death sentence.
- In Slovakia, however, innovative medicines have long been seen only as expensive costs, backed by greedy pharmaceutical companies.
- Media stories of cancer patients in Slovakia have been built on a negative narrative:
It is well treatable.
"Cancer patients have to beg for innovative drugs!"
"Patients are selling houses to afford expensive treatment!"
"A cancer patient can only survive thanks to a very expensive innovative- treatment. She is asking for help through a public fundraiser."