Since 1959, Barbie's purpose has been to inspire the limitless potential in every girl. The average lifecycle of a toy is three to five years, but Barbie, the brand that invented the fashion doll category, has stood the test of time. Spanning three generations of girls, taking on over 200 careers and selling more than a billion Barbies over the past six decades – Barbie engages fans both young and old.
And with enormous breadth, comes enormous responsibility. Since marking the brand's 50th anniversary fanfare with celebrities and pink carpets, Barbie has shifted its focus to be a...