Campaign details
Brand: P&GAgency: Ketchum
Situation Analysis
Every two years the world puts aside all the things that divide us to celebrate the things all people share at the Olympic Games. However, the Games present a unique challenge for sponsor P&G. They are everyday household and consumer packaged goods products that don't immediately suggest athletic performance on a global stage. They don't live on the finish line, but in the long journey an athlete must take just to reach the starting line. So, P&G built its Olympic Games sponsorship around this journey, celebrating the person behind so...