Save the Children: Hunger games

Non-governmental organisation Save the Children Romania created The Hunger Games to prompt schools and the government to act against underage gambling.

Context

In Romania, gambling has become a national sport, gaining an increasing number of followers, especially among minors.

Studies show that gambling addiction comes with a higher suicide rate compared to any other addiction (alcohol, tobacco, or drugs).

Unlike similar industries there is no legal framework to prevent, limit or manage this gambling phenomenon in Romania, not even regarding exposure of vulnerable categories (minors) to online or offline advertising.

Between November 2022 and October 2023, in Digital Out of Home only, gambling advertisements racked up an exposure of 110,639 hours, equivalent to a continuous broadcast of 12.5 years (Source: Initiative...

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