Specsavers: Misheard version

Optometry and audiology provider Specsavers grew hearing-test bookings in the UK through a campaign that re-recorded Rick Astley's Never Gonna Give You Up using famously misheard lyrics.

Overview

To start a new, less scary conversation about hearing loss and encourage people to get their hearing tested, Specsavers turned one of the most famously misheard songs into a hearing test you couldn't ignore.

Re-recording Rick Astley's Never Gonna Give You Up with the wrong lyrics people have been mishearing for years – then releasing it by 'Rick- Rolling' the world with a tease and reveal launch which blew up social and earned; delivering a 66% increase in hearing test bookings.

The Challenge

People avoid hearing tests due to stigma around hearing loss. Waiting up to 10 years to...

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