Campaign details
Brand: The Trevor ProjectAdvertiser: The Trevor ProjectAgency: GCI Health
Situation Analysis
In 1998, a short film about a young, gay teenager who attempted suicide spurred the founding of The Trevor Project, the world's largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer & questioning (LGBTQ) young people. Sadly, the fictional story depicted in the film is a reality for many LGBTQ youth. Suicide is the second leading cause of death among youth in the U.S. and LGBTQ youth are more than four times as likely to attempt suicide. Young...