Campaign details
Advertiser: UNICEFBrand: UNICEFAgency: JeffreyGroupCountry: Brazil
Scenario
UNICEF has been working in Brazil since 1950, where it leads development initiatives related to childhood and adolescence. Guaranteeing the right to health is a main pillar of the organization. In April 2015 Brazil saw its first reported case of Zika virus. At the time, specialists did not see it as an exceedingly dangerous infection. That attitude had shifted by November 2015 when an important Brazilian medical institution detected the virus in blood samples from a baby with microcephaly who died shortly after birth. More...