Campaign details
Brand: KFCBrand owner: QSR Stores Sdn BhdLead agencies: Ensemble Worldwide, Universal McCannContributing agencies: Reprise Malaysia, CadreonCountry: MalaysiaIndustries: Restaurants & takeawaysMedia channels: Mobile & apps, Online video, Programmatic display, Search marketing, Social mediaBudget: Up to 500k
Executive summary
KFC wanted to relaunch its Golden Egg Crunch at Chinese New Year (CNY) 2018, but this was the season where TV ad frequencies are at their heaviest and most expensive. We needed a way to break through the commercial clutter. For product launches, frequency is key...