Campaign details
Brand: RinsoBrand owner: UnileverLead agency: MullenLowe Group SingaporeContributing agencies: Edelman Indonesia, Ogilvy Indonesia, Net TVMarket: IndonesiaIndustries: Laundry productsMedia channels: Competitions & contests, Events & experiential, Packaging & design, Social media, TelevisionBudget: 1 - 3 million
Executive Summary
Kids grow into the space we give them. But the future of these spaces were being threatened by plastic pollution. In Indonesia alone, over 3bn kilograms of plastic waste ended up in rivers and coastal waters – the playgrounds of Indonesia – every year.
Rinso, a...