Campaign details
Brand: Arm & Hammer Brand owner: Church & Dwight Entrant company: THE VIA AGENCY, USAIdea creation: Razorfish New York Market: North America (general region) Sector: Laundry products Media channels: Online display, Print - general, Radio & audio, Search marketing, Sponsorship - event, Property, Video on demand, Word of mouth, Influencers, KOLs, Online video, Content marketing, Social media, Competitions & contests, Events & experiential Budget: Over 20 million
Executive summary
ARM & HAMMER is best known for its iconic baking soda. In reality,...