Campaign details
Brand: Beyfortus Brand owner: Sanofi Pasteur Entrant company: HAVAS LYNX GROUP, United KingdomIdea creation: Havas Lynx Manchester Market: Spain Sector: Pharma & healthcare (general) Media channels: Social media, Websites & microsites, Email marketing, Online display, Public relations, Print - general, unspecified Budget: 5 - 10 million
Executive summary
Beyfortus is a new immunisation for babies against RSV (Respiratory Syncytial Virus) developed by Sanofi. We needed to launch this new immunisation in 7 markets (USA, France, Germany, Netherlands, Italy, Portugal, and Spain) with...