Government of Tuvalu: How can a country exist without land?

Hugh Munro

The small island nation of Tuvalu employed a global campaign to help elevate it from a helpless victim of global warming to a global leader driving meaningful change.

Campaign details

Brand: Government of Tuvalu Brand owner: Government of Tuvalu Entrant company: THE MONKEYS, PART OF ACCENTURE SONG, AustraliaIdea creation: Thrive PR and Communications Sydney Market: Global Sector: Government, social policy Media channels: Email marketing, Websites & microsites, Social media, Virtual & augmented reality, Online video Budget: Up to 500k

Executive summary

International law requires a nation to have physical territory to exist.

So what happens when a country loses its land?

For the Pacific Island nation of Tuvalu, this isn’t a...

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