Campaign details
Brand: Klondike Brand owner: Unilever Entrant company: UNILEVER, USAIdea creation: Edelman New York Market: United States Sector: Dairy products, fats, oils Media channels: Events & experiential, Competitions & contests, Online video, Online display, Social media, Search marketing, Word of mouth, Influencers, KOLsBudget: 5 - 10 million
Executive summary
Klondike had spent years of time and energy introducing new products (Kandy Bars, Shakes, Donuts) and campaigns to support them. Then blammo, pandemic …. supply chain issues … and those new products we worked...