Campaign details
Brand: Northwell Health Brand owner: Northwell Health Entrant company: STRAWBERRYFROG, USAIdea creation: StrawberryFrog New York Market: United States Sector: Healthcare services, providers Media channels: Print - general, Social media, Websites & microsites, Outdoor, out-of-home Budget: 3 - 5 million
Executive summary
In 2020, guns became the leading cause of death for kids, outstripping car accidents for the first time in US history.
How should a health system respond? Previous gun violence prevention work has been shocking, even devastating, but little...