Campaign details
Brand: Opportunity@Work Brand owner: Opportunity@Work Entrant company: Ogilvy, USAIdea creation: Ogilvy New York Market: United States Sector: Charities & voluntary organisations Media channels: Events & experiential, Outdoor, Out-of-home, Print - general, Public relations, Social media, Websites & microsites, Online video, Radio & audio
Executive summary
The Ad Council came to us to with a daunting mission: do nothing less than help the non-profit Opportunity@Work (OAW) rewire a broken and biased U.S. labor market.
For over 70 million U.S. workers – nearly half...