Campaign details
Brand: Pernod Ricard China Brand owner: Pernod Ricard China Entrant company: WavemakerIdea creation: Wavemaker Shanghai Market: Greater China Sector: Spirits & liquors Media channels: Online video, Livestreaming, Word of mouth, Influencers, KOLsBudget: 500k - 1 million
Executive summary
As one of the world’s largest wine and spirits sellers, Pernod Ricard China (PRC) was always mindful of the new trends of the evolving media landscape in China.
The competition in the spirits category had never been fiercer in the aftermath of Covid,...