Pernod Ricard China: Pernod Ricard Trinity Project – Empowered by Oceanengine Yuntu

Jane Jie, Wenyuan Zhu, Elsie Dai

Pernod Ricard, the spirits brand, identified a state-of-the-art model to drive social e-commerce in China.

Campaign details

Brand: Pernod Ricard China Brand owner: Pernod Ricard China Entrant company: WavemakerIdea creation: Wavemaker Shanghai Market: Greater China Sector: Spirits & liquors Media channels: Online video, Livestreaming, Word of mouth, Influencers, KOLsBudget: 500k - 1 million

Executive summary

As one of the world’s largest wine and spirits sellers, Pernod Ricard China (PRC) was always mindful of the new trends of the evolving media landscape in China.

The competition in the spirits category had never been fiercer in the aftermath of Covid,...

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