Campaign details
Brand: Dymatize Brand owner: Premier Nutrition Company (PNC) Entrant company: Exverus Media, USAIdea creation: Exverus Media Los Angeles Market: North America (general region) Sector: Functional foods, supplements Media channels: Sales promotion, Word of mouth, Influencers, KOLs, Search marketing, Online displayBudget: Up to 500k
Executive summary
To regain market dominance on Amazon, Premier Nutrition Company (PNC) executed a full path-to-purchase campaign for Prime Day, becoming the first brand to go off-Amazon to win Prime Day. Our goals were ambitious and precise: enhance brand...