Campaign details
Brand: Sephora Brand owner: LVMH Entrant company: ZULU ALPHA KILO, CanadaIdea creation: Zulu Alpha Kilo Toronto Market: Canada Sector: Retail industry (general) Media channels: Public relations, Television & Connected TV, Word of mouth, influencers, KOLs, Social media, Online video, Outdoor, out-of-home Budget: 1 - 3 million
Executive summary
In Canada, there are over 250 ethnicities [1]. So how does every Canadian find their unique makeup match within a limited range of foundation colours?
They often don’t – especially women of...