Campaign details
Brand: Toronto Star Brand owner: Torstar Entrant company: LEO BURNETT, CanadaIdea creation: Leo Burnett Toronto Market: Canada Sector: Newsbrands Media channels: Mobile & appsBudget: Up to 500k
Executive summary
An increasing number of Torontonians are now consuming their news almost exclusively through free online platforms. This trend has been compounded by a lack of trust in Canadian government/media organizations, resulting in a steep drop in subscriptions to local newspapers.
We needed to reintroduce and remind the people of Toronto that nobody...