Campaign details
Brand: Whisper (feminine hygiene) Brand owner: Procter & Gamble (P&G) Entrant company: LEO BURNETT, IndiaIdea creation: Leo Burnett Mumbai Market: India Sector: Feminine hygiene Media channels: Online video, Outdoor, out-of-home, Social media, Word of mouth, influencers, KOLs Budget: 10 - 20 million
Executive summary
After 7 decades of India’s independence, only 3% of women in rural areas and 20% in urban use pads[1]. As a result, 23 million girls fall out of the education system every year [2], leading to a loss of...