Campaign details
Brand: Global PrideBrand owner: InterPride European Pride Organisers Association (EPOA)Lead agency: We Are Social SingaporeContributing agency: Swipe BackMarket: GlobalIndustries: Charities & voluntary organisationsMedia channels: Gaming & in-games advertising, Public relations, Social media, Word of mouth, influencersBudget: No budget
Executive summary
Pride Parade is one of the most important events for the LGBTI+ community. However, the pandemic forced a global cancellation of the events in 2020. In this scenario, the agency proposed to create a virtual activation that would (1) re-engage the community, and...