Campaign details
Brand: GrabBrand owner: GrabLead agency: Fishermen IntegratedContributing agencies: Growth Ops, Kingdom Digital ServicesMarket: MalaysiaIndustries: Rail, coach, boat & car rental, Restaurants & takeawaysMedia channels: Content marketing, Online video, Public relations, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
As an Islamic country with a penchant for food, Malaysia celebrates Ramadan in glorious form, as streets across the country transform into food fiestas known as Ramadan bazaars.
However, on 15 March 2020 Malaysia recorded 2,326 COVID-19 infections, becoming Southeast Asia's virus...