Campaign details
Brands: Colgate Optic White Toothbrush, Pine-Sol, Infiniti, Pringles, Levi’s, AxeBrand owners: Colgate, Clorox, Nissan, Kellogg's, Levi Strauss & Co., UnileverLead agency: Merchant Mechanics Inc., The Advertising Research FoundationCountry: United States
Executive Summary
In Asia, the deployment of invasive autoplay ads has led to the widespread adoption of mobile ad-blocking software. In an effort to "get it right" here in the US, the Advertising Research Foundation (ARF) recruited six different corporate sponsors to fund a test of mobile ad delivery formats, using 15-second mobile ads provided by those same sponsors.
Merchant Mechanics was...