Campaign details
Brand: AirbnbBrand owner: AirbnbLead agencies: Airbnb Creative, APACContributing agencies: Versus Studio, Sydney, N2N, Sydney, Traffik, Sydney, Amobee, SydneyMarket: AustraliaIndustries: HotelsMedia channels: Cinema, Email marketing, Integrated, Online video, Outdoor, out-of-home, Public relations, Social media, Television, Websites & micrositesBudget: 1 - 3 million
Executive summary
Australia is a land of vast open spaces, scattered among which lie satellite towns. These regional communities loom large in the national identity, but a raft of uncontrollable circumstances are seeing them disappear. In fact, 65% of country towns...