Campaign details
Brand: Donner Sang Compter (DSC)Brand owner: Donner Sang Compter (DSC)Lead agency: FP7 McCann DubaiContributing agencies: McCann Health Dubai, FP7 McCann BeirutMarket: LebanonIndustries: Charities & voluntary organisationsMedia channels: Events & experiential, Merchandise & free gifts, Outdoor & out-of-home, Packaging & design, Public relations, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
On the day of Ashura, a time of public mourning in the Islamic calendar, hundreds of thousands of Muslims in Lebanon commemorate the death of Imam Hussein by inflicting self-harm as a...