Campaign details
Brand: Foodbank WABrand owner: Foodbank WAAgency: The Brand AgencyCountry: AustraliaIndustries: Charities & voluntary organisationsMedia channels: Integrated, Online display, Packaging & design, Point-of-purchase, in-store, Print, Product sampling, Public relations, Radio & audio, Search marketing, Social media, Television, Websites & micrositesBudget: Up to 500k
Executive summary
Foodbank Western Australia (WA) is a division of Foodbank Australia, providing over 6m meals to people in need. An estimated 480,000 West Australians have experienced food insecurity in the past year, more than 100,000 are children.1
Ordinarily, Foodbank WA runs...