Campaign details
Brand: Just EatBrand owner: Just EatLead agency: AKQAContributing agency: Human ArkMarket: ItalyIndustries: Restaurants & takeawaysMedia channels: Events & experiential, Merchandise & free gifts, Online video, Outdoor, out-of-home, Product sampling, Social mediaBudget: Up to 500k
Executive Summary
The Just Amore campaign celebrated love without prejudice through an integrated communication activity during Milan Pride 2019. Its goal was to tell a story of passion between pizza and pineapple, aiming to turn a polarising meal into a symbol and message: 'no match is a wrong match'....