Campaign details
Brand: MissguidedBrand owner: MissguidedLead agency: MediaCom UKContributing agencies: ITVCountry: United KingdomIndustries: Online retailMedia channels: Competitions & contests, Content marketing, Mobile & apps, Online display, Product placement, Sales promotions, Social media, Sponsorship - media, Television, Video on demand, Websites & microsites, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
In the cluttered fast-fashion sector, trends come and go in the blink of an eye. Standing out is key to staying on top – particularly when you lack a national high-street presence. So, online...