Campaign details
Brand: Uber IndiaBrand owner: Uber India Systems Ltd.Lead agency: Dentsu WebchutneyContributing agencies: ITW, Corner Stone InteractiveCountry: GlobalIndustries: Rail, coach, boat & car rentalMedia channels: Online video, Social media, Sponsorship - sports, Word of mouth, influencersBudget: Up to 500k
Executive summary
With 'Move Forward' as Uber's positioning statement, the transportation network brand invests in spaces that trigger progress, and chooses to participate in progressive discourses around gender, age, communities and more. As part of the gender discourse, Uber India led a global association as partner...