Campaign details
Brand: Volvo Cars AustraliaBrand owner: Volvo CarsAgencies: whiteGREY, MindshareMarket: AustraliaIndustries: Automakes & marques, Luxury AutomotiveMedia channels: Cinema, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Public relations, Social media, TelevisionBudget: 5 - 10 million
Executive summary
This is the story of how Volvo Cars Australia reinvented itself while respecting its heritage. How it shook brand perception, redefining luxury in a segment dominated by brands that were larger, more prestigious and more lavishly funded. How it used a distinct brand platform to fuel a different...