Campaign details
Brand: Burger KingAgency: InteractionCountry: Costa Rica
Challenge and business objectives
The political weather was complicated in Costa Rica, politicians were preaching hate instead of ideas, taking extremely dangerous positions towards topics such as LGBTI rights and religion. People also took their own positions and mimicked politicians’ behavior, spreading hate all over social networks.
Burger King wanted to calm things down between the candidates, to set an example of how the entire population should behave. The brand tried to achieve something that seemed impossible: to gather all 13 presidential candidates in a Burger King...