Marketing budgets in Europe have dropped into decline for the first time since September 2020 amid a global slowdown in investment, according to the latest figures from WARC Media's Global Marketing Index (GMI).
Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value above 50.0 indicates growth, while below 50.0 indicates decline. Practitioners who complete the survey receive the full analysis report.
Marketing budgets in Europe recorded an index value of 49.7, below the 50.0 mark and compared to 50.9...