- The survey finds that half of respondents are planning for mobile budget increases of up to 25% in the next year.
- The majority of respondents currently allocate less than 10% of budgets to mobile.
- A majority of marketers are investing in mobile video (63%) and location data (59%) this year.
- Over the next five years virtual reality and augmented reality are widely expected to gain prominence.
- A lack of mobile friendly sites is regarded as the main barrier to industry growth....
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.