China's out-of-home (OOH) advertising market is expected to return to some normalcy by June after the novel coronavirus (COVID-19) outbreak, according to the World OOH Organisation.
Outdoor ad sales will reach 50% of the pre-outbreak 2020 forecast by the start of June, rising to 60% by the end of the month. This compares with the 5% of expected sales that were achieved at the start of February.
The research also suggests that metro ads will return first due to increased traffic, something media owner JCDecaux has reported. Airport and cinema will still suffer though due to no or...