Streaming is growing in popularity and two-fifths of online consumers now have an internet-connected TV, according to estimates from WARC Data based on data from the Reuters Institute for the Study of Journalism and YouGov.
Smart TVs – sets connected directly to the internet – are most popular, having been adopted by one in four internet users worldwide. One in five has a connected TV, with Roku the most popular device – accounting for almost one-third (31%) of viewing time.
However, additional research suggests a clear regional split in device preference for OTT content. Mobile devices...