Temu and SHEIN popular with US e-commerce holiday shoppers

Stephen Whiteside

Temu, the online marketplace, and SHEIN, the fast-fashion specialist, are among the top e-commerce platforms where US consumers plan to shop in the final quarter of 2023.

Temu and SHEIN, two disruptors in the e-commerce sector, will be among the top digital retail platforms that US consumers plan to shop from in the final quarter of 2024, a survey has found.

Jungle Scout, the marketing software provider, polled 1,000 consumers in the US, and found that Amazon.com and Walmart.com – two of the long-time market leaders – were the most likely destinations for e-commerce shoppers in the year’s final three months, a crucial period for the retail industry as many people are buying gifts for friends and family.

It also noted that Temu, the online...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands