This article is part of a special series on how brands in APAC can go beyond profit to do good and do better for themselves and others. Read more.
Non-WARC subscribers can read this series in its entirety by accessing the articles via the landing page.
Why it matters
The post-pandemic world will be driven by purpose and brands have the unique opportunity to tap into reimagined consumers, who represent significant buying power and will abandon brands that don’t support their new values, while paying more to those that do.