This article is part of a Spotlight series on how brands in Australia can craft better digital experiences for consumers. Read more
After 2020, there’s no denying that digital experience has become a key focus. Thanks to the global pandemic, a sales obsession over customer centricity, has now become the obsession of the C-suite.
An ever-increasing desire for information, the speed at which information can be found and the convenience of personalised service has continued to accelerate. This acceleration, and the change it created in everyday life, has given customers an elevated expectation of experience. One that is benchmarked...