Purpose Incorporated: A primer for brands in APAC
This article is part of a special series on how brands in APAC can go beyond profit to do good and do better for themselves and others. Read more.
Non-WARC subscribers can read this series in its entirety by accessing the articles via the landing page.
More brands exist than people need.
With 68% of people believing that consumers have the power to force corporations to change (Edelman Trust, 2021), brands need to represent their audience or face the risk of cancel culture.
According to Global MONITOR, 65%...