- Marketers need to reaffirm the fundamental value of marketing and brand creativity to the company C-suite.
- CMOs have to think differently to attract the best people as there is an ongoing talent crunch.
- The skillset of the modern CMO needs to evolve, especially when it comes to understanding how data and technology can drive results for brands.
- Diversity and sustainability are more important to consumers than ever before, so brands must bring their purpose to life in a positive way....
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