This article is part of a Spotlight series on how retail brands in Australia can balance the opposing trends of DIY and DIFM (do it for me) as consumer priorities shift Read more
Australians like to do things their own way and COVID-19 has been no exception. When the pandemic first hit in 2020, much of the country went into lockdown and for a moment, it looked like we had the virus licked. During that first novel lockdown, Aussies found a host of ways to stay entertained with cooking right up there.
The Shopper Media consumer...