This article is part of a Spotlight EMEA series on Gen Alpha. Read more
Gen Alpha: The generation of influence and power
Empowered by entrepreneurial spirit, creativity, and digital fluency, Gen Alpha is fast becoming the most independent and financially astute generation. Across the EMEA region, a significant 31% of 10-14-year-olds report earning their own money, a staggering 51% increase over just two years. This trend extends even to younger kids, with a similar number (28%) of 6-9-year-olds saying they earn their own money. These figures highlight that financial independence is a growing priority not just...